Why is Vugo, an effective Automotive Marketing channel?

Rideshare advertising is a better fit for some advertisers than for others. Automotive marketing with Vugo is an ideal medium to add to the mix for auto brands. Although not all car brands will benefit equally. I should know, I drove for Uber.

Range

I drive a 2008 Toyota Prius touring edition. This means that I have all of the bells and whistles of a luxury automobile, with the fuel economy that still amazes people. I love my Prius, I am able to drive from Chicago to Minneapolis with a single tank of gas, if I stop it’s only to use the restroom, because for around $20 I can keep my trip time at around 5.5 hours. (Those gas station breaks add up). Which means I am getting around 500 miles to a 11.9 gallon tank.

Cargo Room

What always amazes my passengers is that I have so much leg and headroom. I am 6’7″ ft tall, and weigh around 275 lbs. I am not a small man, but in my Prius you would never know it. Once I had 4 other guys my size get into my Prius on a pickup. They were very large men and were concerned if my Prius could handle all of them. I told them that I had never had an issue before, and that it has always served me well. The person sitting in the front passenger seat had never ridden in a Prius before. He typically drove a large suburban or truck. He was surprised at the leg room and more importantly the trip information display, that I was getting 43 miles a gallon in the City of Chicago.

Fuel Efficiency

Most of all, as an Uber driver the single most discussed item regarding my car is how I must save so much money because I drive a Toyota Prius. Passengers are often glad to find out that I do get such great gas mileage. However, I also think for many that have never ridden in a Prius before, the word of mouth recommendation that I give to them gives them a lot more confidence in buying a Hybrid vehicle. I know I love my hybrid, and hopefully my passengers do too.

Passionate Professional Driver Recommendations +Test Drives.

Vugo asks all of our partners what make, model, and year of vehicle they use for driving with Uber or Lyft. Passengers who are taking an Uber or Lyft vehicle are less likely to own a personal vehicle. They are also more likely to have positive regard during a rideshare trip due to rideshare usage peaking during holidays and social activities. Lastly, a ride in an Uber or Lyft vehicle often introduces tourists and other drivers to “test drive” a brand of vehicle they may typically not consider due to previous unsubstantiated beliefs. For example the passenger that was amazed by my Prius trip information, and the fact that my large frame would drive hundreds of miles a month in the efficient vehicle, said that he would consider getting one for commuting or driving for Uber himself. However, the most powerful part is the passionate recommendations of a professional driver recommending your vehicle to hundreds of passengers a week through real conversations stimulated by advertising.

Uber suggests the following vehicles, as Uber vehicles.

  • TOYOTA CAMRY
  • HONDA ACCORD
  • NISSAN ALTIMA
  • CHEVROLET SUBURBAN
  • TOYOTA SIENNA
  • HONDA ODYSSEY
  • DODGE GRAND CARAVAN
  • CHRYSLER 300
  • LINCOLN TOWN CAR EXECUTIVE L
  • FORD FUSION HYBRID L
  • LINCOLN TOWN CAR
  • TOYOTA HIGHLANDER
  • MERCEDES-BENZ GL450
  • JEEP PATRIOT
  • LINCOLN STRETCH LIMO
  • INFINITI QX56
  • GMC YUKON
  • FORD EXPEDITION
  • FORD EXPLORER
  • MERCEDES-BENZ S-CLASS

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