Vugo showcased the upcoming strategic alliance to iCabbi customers throughout the United Kingdom at the event
Renault Mobilize and Vugo showcased its upcoming rideshare advertising program at the iCabbi Customer Event in Manchester, England. The program is launching this fall throughout Europe, and will help fleets and drivers earn additional revenue while providing a premium and engaging passenger experience. Vugo is an award-winning mobility media company that has developed and operates programs for rideshares and fleets throughout North America and Europe.
Vugo will begin onboarding fleets and drivers this fall. The program will replace the passenger headrest of the vehicle with a fully embedded interactive digital screen. This will allow passengers to engage with media, games, and apps on the platform – as well as see offers from brands and information about their trip. Fleets and drivers that participate in the program will receive compensation each month based on their program terms. Mobilize and Vugo will focus the initial fleets within the United Kingdom, France, and Spain. Additional countries will be added with future expansion plans.
”This fall we look forward to onboarding the first vehicles as part of this program - it's a great opportunity to earn additional income. Especially with the Summer Olympics around the corner in Paris, we are excited to start working with brands around that experience.
Robert FlessnerCEO - Vugo
Vugo will begin conversations in the coming weeks with media buyers, agencies, and major brands to participate on the platform. Rideshare advertising is a great way to engage with an audience for extended periods of time – the average trip is usually more than twenty minutes, which is a very long time for a brand to communicate messaging. With the Paris Olympics happening next year, Vugo and Mobilize will have some of the best inventory available in France that leverage Vugo’s TripIntent AI Engine for ad delivery and targeting.
If you are a fleet owner in United Kingdom, France, or Spain, lets talk!
We’d love to work with you to set your fleet up to participate with us on this program – it’s all about generating revenue from a premium passenger experience for your customers.
