VUGO AND NRBY.IO PARTNER TO ENHANCE IN-VEHICLE PASSENGER EXPERIENCES WITH EVENTS AND VENUE DATA, ALLOWING REAL TIME TARGETING OF MEDIA WHILE ON THE WAY TO SPORTS GAMES, CONCERTS, AND MORE!
Miami, FL, July 30, 2024 /FOR IMMEDIATE RELEASE/ — Vugo announces new partnership with Nrby.io to make in-vehicle passenger experiences better with real time Events & Venue Data. Vugo is a leader in passenger experiences for rideshare, taxicab, and mobility services creating the modern in-vehicle experience in 2015 and continuing to build its platform with robust targeting capabilities. Nrby.io has one of the best databases of real time events data in the world, with millions of events in its archives across thousands of venues.
“Imagine heading to a sports stadium in a rideshare vehicle, usually you’d assume a beer advertisement or pre-game sports clips would be relevant. However, if you are headed there to see a concert, it might be an entirely different demographic you are targeting” said Rob Flessner, CEO of Vugo. “We can do that, AND MORE, with our current TripIntent Platform and added data sources with Nrby.io. It’s not just about where the vehicle is right now, it’s about all the other parameters too.”
Robert FlessnerCEO @ Vugo
Vugo’s TripIntent Platform allows advertisers to target passengers on a variety of information, not just the current latitude and longitude of the vehicle. Coupling events data from Nrby.io with the other targetable data on the Vugo platform will further broaden the ability for advertisers to target people in motion with robust media experiences.
Data that will be targetable include venue, address, start time, end time, and event categories, among other data. This will allow advertisers to create regional or nationwide campaigns to target specific audiences – for example – concert goers with contextual brand experiences.
“Nrby.io has data on millions of events, and we are excited to integrate with Vugo to make it accessible and usable for their platform. It builds a really interesting use case for this data, and will create better experiences for their passengers” said Adam Hammad, CEO of Nrby.io. “We think that events data is an underutilized but valuable data set that can build value to a lot of different applications.”
Adam HammadCEO @ Nrby.io
Vugo will begin making events data targetable on the platform this fall across the thousands of vehicles on the platform in the United States and United Kingdom this year. Vugo will add additional markets over the coming months with this feature.
ABOUT VUGO
Vugo, Inc is an award winning technology company that builds in-vehicle passenger experiences for rideshares, taxicabs, and mobility services. Vugo’s software platform enables robust targeting of media and advertisements, and streamlines passenger workflows for fleets. Vugo, TripIntent, and Mobility Media are registered trademarks of Vugo, Inc. You can learn more by visiting www.govugo.com.
ABOUT NRBY.IO
Nrby.io, Inc is democratizing access to events and event data using artificial intelligence to help event creators host better events, and to help consumers find events based on their specific preferences. Nrby.io has millions of events in its archives in one of the most robust collections of events data in the world. Nrby.io holds patents for its technology. Nrby.io is a registered trademark of Nrby.io, Inc. You can learn more by visiting www.nrbyevents.com.
