New Organization Under DPAA to Focus on Moving Out-of-Home Advertising Industry
Vugo is one of the initial companies to join the brand new trade organization called the Moving Out-of-Home Association (MOOHA), which will bring advocacy for the media format under the direction of sister organization DPAA. One of the key objectives of the new organization is to help drive awareness, in addition to how we measure this format. Traditional out-of-home advertisements are static in nature, not moving in the physical world like the companies in MOOHA.
The group will be creating guidelines for best practices on leveraging the Moving Out-of-Home category as well as sharing case studies and relevant data reports. For more information, check out here.
”Vugo has been pioneering passenger experiences since 2015. This industry has always had room for improvement with how we are educating advertisers and brands on the value proposition - because we are much more than just a screen at some lat/long in a city.
Rob FlessnerCEO @ Vugo
